DARREN GRAYSON DESIGNERS IN HAIR

Opened on September 3rd 1985.  

After an incredible energy packed award winning apprenticeship, Darren Grayson designed and opened this award winning style salon with a team of three staff members. After several years of business, the salon was a powerhouse to be reckoned with. The one issue Darren was presented with was the growing onus of not been able to keep up with demand and also building up the other team members. It was Darren's idea to change the name to a representation of his initials. Coming up with the spelling of D.G proved to be frustrating, not wanting to look like `The Beegees`. Deajees was the first attempt but certainly presented confusion to the public arena. In the end, Darren succumbed to the name, Deegees The Hairstylists. This proved to be a great sucess and building the team became a healthy development.

Ever evolving in its interior design and ongoing awards for Darren and all of his team kept a strong public interest in what was next for the ongoing innovation erupting out of 45 Gheringhap Street Geelong. Darren was asked to share his award winning name with his family members in a salon created in Torquay called The Cutting Corporation after it had been running for a period of time, hence calling the salon in Torquay, Deegees Cutting Corporation. Unfortunately, this proved to be confusing to the general public, as the Torquay salon belonged to Darren's family. Darren's Gheringhap Street Salon was the only Darren salon.

Darren eventually evolved the name of his Gheringhap salon to try and avoid confusion, changing the market name to DG/SFI, which represented Darrens growing creative umberella, SFI; standing for salon, functions, and interiors. During this career growth diversification, Darren also continued full time salon styling and was the first person from Geelong to be invited to judge in the Victorian and Australian Hairdressing Awards. As the years passed, Darren trained a stable of young hairstylists, teaching them his award winning formula, whilst looking after his daily clientele and personally developing his other creative interests.

On September the 3rd 2009, Darren entered his 25th year of business at his 45 Gheringhap Street Geelong location; showcasing a wonderful and colourful history of a creative mind full of passion, dedication and a very positive belief in true artistic energy.